A TRIBUTE TO FIREFIGHTERS : THE FIRE IT TAKES TO FIGHT FIRE
We are paying tribute to these passionate, inspirational individuals by creating a brand image campaign in which the spotlight is moved away from INNOTEX, and pointed toward the people who wear our gear.
THE FIRE IT TAKES TO FIGHT FIRE, is the story shared by all firefighters. Day in, day out, these dedicated, passionate individuals set aside their fears, worries, anxieties, and walk into the face of danger to save strangers. Facing sheer horror, they tackle fire and take action in all types of situations to save lives, risking their own in doing so. When danger lingers, they stand strong.
A fire burns deep inside, a fire that pushes them to constantly surpass themselves, to put the needs of others before their own. Being a firefighter is more than a job, it’s a calling—a state of mind where courage and self-sacrifice overcome all. Even hurt, bruised or exhausted, firefighters are dedicated frontline soldiers.
INNOTEX salutes their dedication, courage, perseverance and determination to protect others, no matter what. To our firefighters, first responders, guardian angels, this video is for you!
Our humble contribution is to offer you the best possible protection with the highest level of comfort for your hard work. It’s our way of recognizing your work and extending a heart-felt thank you!
The INNOTEX Team